Fundamental Change in Buyer Behavior and Lead Generation

If you are seeing a reduction in interest for your products and services, you are not alone. While there is a downturn in the economy, there are also structural changes at work that change how people buy that are fundamentally shifting where leads are originating. Prior to the advent of the self-service nature of the Internet, buyers who needed to become informed about how to solve a particular problem went directly to the company’s sales organization to obtain ...   More »