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Advice on Improving Sales and Marketing Alignment

Lead nurturing can do an outstanding job of providing meaningful touchpoints with prospects that move them along their buying cycle.  At some point they are going to be ready to talk to someone in sales to begin moving forward. Call on them too soon and you risk having them go to a lower pressure environment to get the information they need.  Call on them too late and they may have already engaged with someone else in a sales conversation and then it's an up ...   More »
  
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